If you look around your immediate environment might think that surely at least one in ten people has an iPhone. But the reality is different: in 2008 the iPhone a market share of 2.3 percent in Western Europe. The figures from IDC, who also calculated that in 2008 Apple sold 4.4 million iPhones. That is 2.3 percent of the iPhones worldwide over the counter went.
The IDC European Mobile Phone Tracker did a lot of numbers. For example, in the fourth quarter of 2008 53.6 million units sold, which is 13.5 percent less than in the fourth quarter of 2007. The fourth quarter was the worst ever. According to research manager Francisco Jeronimo has a number of factors to be: lack of retail demand, currency fluctuations and limited credit options.
The IDC European Mobile Phone Tracker did a lot of numbers. For example, in the fourth quarter of 2008 53.6 million units sold, which is 13.5 percent less than in the fourth quarter of 2007. The fourth quarter was the worst ever. According to research manager Francisco Jeronimo has a number of factors to be: lack of retail demand, currency fluctuations and limited credit options.
Nokia remains the market leader, thanks mainly to "traditional" mobile phones. When did especially smartphones, the Nokia E71 well. Market share in 2008 was 39.8%.
Samsung rose from 21.9 to 25.5 percent but had to contend with lower margins. Touch Screen Phones like the Samsung F480 and convertente phones like the i900 Omnia turned the buoy.Even midrange camera phones like the J700 and E250 did well. Samsung is going to focus on it in 2009. Market share in 2008 was 25.5%.
Sony Ericsson remained at the third place in Western Europe, but fell towards global spot 4. IDC dedicates it to an unfavorable product mix. The company invests the current market share of 14.9% to raise more integrated entertainment and phone services PlayNow. The market share was 14.9% in 2008.
LG faced a decline in Western Europe. New phones like the LG KC910, KS360 KP500 and were in demand in the fourth quarter it will increase again. Digital convergence is planned which will create 10 new models with a mix of operating systems: Windows Mobile, Android and LiMo, mostly with touchscreen. With a market share of 5.4%, they are at number 4.
Motorola's market share has never been so low, there were 75.6% fewer units sold compared to previous years. IDC believes that it is difficult for Motorola to 2013 for the old position back.Surviving the coming years the biggest challenge.
Apple is number 6 with - as said - a market share of 2.3 percent in 2008. Most devices were sold in the third quarter. Even when Apple was a more difficult fourth quarter (1 million units sold). IDC is concerned that the lack of an Apple product with several units in the coming quarters down the road. Still, Apple was the success story of 2008, IDC found.
Market research firm IDC also had comforting news to report: The mobile industry is in Western Europe through difficult times, but the whole industry, the financial crisis well. There will be less money available for network infrastructure, devices, chipsets and software, but the industry can make profits with mobile applications and services. Growth has tended to get in India and China, where the penetration of telephones is still below 50 percent.
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