New York - The growing number of healthcare professionals using mobile medical applications, or apps in daily activities is to contribute to a rapid growth in this emerging smartphone market segment. Although much smaller than other popular mobile app segments, mobile medical applications Slowly gaining market share as revenues are expected to more than double in 2010 over 2009, according to research publisher Kalorama Information report new health care market, "global market for Mobile Medical Apps."
The market for mobile medical apps worth approximately $ 41 million in 2009, which translates to about 1.5% of the total mobile app market and Kalorama 2010 sales estimates to arrive at $ 84,100,000. Medical apps compete for market share with very large app and popular categories like gaming, entertainment, social networking, and navigation. Despite the higher price tag for most medical applications (average $ 15 per app), the number of downloads fail - the creation of medical applications at the bottom of the sales compared to other categories.
However, the use of smartphones is growing rapidly in the health sector because they offer a range of programs, ease and efficiency that can not be achieved with traditional computers and pocket drug references. It was estimated that in 2004 approximately 25% of practicing physicians in the U.S. uses a PDA or smartphone.Deze increased to about 35-40% in 2008. By 2010, more than 50% of physicians using smartphones or PDAs on a regular basis for the treatment of daily activity.
"Not only is the medical community using smartphones and their applications for basic tasks, but they report to use a portion of the work that previously would have done on a desktop or laptop computer to complete," said Melissa Elder, an analyst by Kalorama Information and author of the report. "With one of the main focuses in healthcare today aimed at reducing costs, any tool that can help medical staff more efficiently is a boon for the industry."
Smartphone applications can be developed for many types of processes, including education, healthcare, data management, health information and other workflow processes. There are literally hundreds of thousands of apps available for smartphones users. The Apple App Store offers more than 250,000 apps for its users. Within specific categories, such as management of health care, some providers offer smartphone apps to 2,000. These help monitor heartbeat, diabetes management, record exercise schedules, and link to larger systems for management of medical records.
"The use of smartphones in professional healthcare is still taking shape, but some providers have seen the potential and are using the technology," said Elder.
Kalorama Information "global market for Mobile Medical Apps" gives a detailed overview of the PDA and smartphone use in health care, with market size and growth estimates leading smartphone operating systems and applications providers, handheld device technology adoption by physicians and issues facing IT in healthcare
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