If you develop applications for the smartphone market share, that (besides web applications) applications for smartphones. Smartphones are having a system that allows for a self-written software to install. There are different types of operating systems, like ordinary computer market. And, just as in ordinary computer market, you can develop your software is best for the most popular operating system.
The question that every mobile developer so now is: "For what operating system we must develop mobile applications?
The answer is simple: "Ask yourself the difficult question, but building a web application." A web application is platform independent and future-oriented. Is a web application for performance reasons is not an option, then you'd agree to look at the global smartphone sales by operating system.
Click image to enlarge (Source: Canalys)
These figures show that Symbian's market leader in the mobile operating system and Apple with its iPhone, recently has claimed a piece of market share. Based on these data it seems logical to choose the Symbian platform to develop software for the mobile market. But is it the best choice? That depends on what your target audience.
Mid-range or high end
Unlike its competitors, Symbian is also installed on one major type of mid-range smartphones. These are products with a huge turnover, a small color screen, no GPS and no touch screen. Approximately 85% of all Symbian phones in Europe are offered falls into this category.Some critics say:
"Nokia does somehow fake just by giving the Smartphone Sells Nearly All Their mid-to upper-class S60 phones." DanielW
Such critics refer to the market for high-end smartphones. A market with smaller numbers, but higher margins. In that market, also called the market of "mobile computer", is Symbian which is much less well represented.
To illustrate, here are a random selection from the range of Symbian.The "Nokia N95 is a high-end smartphone, while the rest clear mid-range smartphones.
Nokia 5500 Sport Nokia 6290 Nokia E50 Nokia N93i
Nokia N95
The mid-range smartphones do not usually have built-in GPS. Still, we expect that before too long these mid-range phones also have this functionality. So you develop location-based software for mid-range smartphones, Symbian has over a large potential market, especially over time. Symbian is because almost every ruler in the mid-range smartphone market.
But you develop a complex application, you can not handle the small screen and lack of a touchscreen and you must focus on the high-end smartphones.
America = high-end
Of course it is interesting to see the figures by area. We have estimated that 85% of Symbian products in Europe mid-range, while the competition almost exclusively high-end products aanbeidt. For convenience, we assume that all Symbian products are equally popular (probably actually the mid-range products is much more popular than the high end). This results in the graph where EMEA [1] the overall smartphone market in Europe. EMEA [2] is the estimated high-end market in Europe, questioned the size of the Symbian market share can be put.
Click image to enlarge (Source: Canalys)
ROW to the rest of the world. We see that the iPhone market share is entirely due to the huge success in North America. We also see that Symbian with many mid-range products is not got a foothold in America, while high-end iPhone is doing very well there.
If we take America and Europe we see the following estimated distribution in the high-end smartphone market:
Click image to enlarge (Source: Canalys)
They remain speculations, but I see the high-end market is favorable for Windows Mobile. Of course there are strong product concepts, like the iPhone and Blackberry, but the question is whether their breath long enough.
The year 2008
It is expected that 2008 will be running Google launched Android.These analysts could well become the new star in the sky and can share their sovereignty. In addition, the iPhone in 2008 available to the general European public. This means even more success for Apple?Who knows. 2008 is at least an exciting year.
Conclusion
Develop your mid-range smartphone, then you should opt for Symbian.They are market leader and virtually no competition.
However comlexe Develop your applications for high-end smartphones for Europe and North America, then it is different. Windows Mobile currently seem to have the eennagrootste share. Strong product concepts, like the iPhone and Blackberry, albeit currently have a large market share, but the question is whether their breath long enough.Windows Mobile seems this is a solid choice.
During 2008, Google and Apple, however, their strengths. This may shed new light on the matter. I'm curious.
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