Nokia has lost market share in the third quarter. About 38 percent of the phones is the Finnish-made, over the more than forty percent in the first quarter of 2008 was achieved. Cheap mobile phones sold best.
Nokia sells a phone for an average of 72 euros, while one year ago was 82 euros. Thatwas the Finnish manufacturer announced Thursday. Therefore, the profit decreased to about one fifth of Nokia, although in July, August and September are more Nokia sold 117 million against 111 million in the same month one year ago.
Nokia cites two reasons. First, there are more cheaper phones sold. This is mainly because the sales of phones in poorer parts of the world including the Middle East, Africa and South America, has increased. The second reason is the weakness of the dollar. Nokia's in countries where the currency is U.S. dollars, less.
Nokia has said before a dip in market share expected by the postponement of its 5800 XpressMusic touchscreen model. The Finns expect a lot from the device, with its price of 330 euros customers should appeal to touchscreen devices are often too expensive.The worldwide market share went with a few percent down to 38 percent. In Europe, the decline was more than average: there were 5.5 million Nokia's over the counter less than one year ago.
Nokia expects the market share in the fourth quarter, despite the 5800 XpressMusic then on sale in seven countries will be significantly increase. Nokia CEO Olli-Pekka Kallasvuo hint in this connection that the credit crisis could help Nokia sell more phones. "We believe that Nokia, with its scale, brand, improving product portfolio and low cost structure is well positioned for the current times."
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